Services

Content & Copywriting

Not only is "content" important in marketing, which is where most proofing and writing efforts go, but content and copywriting are important in every aspect of communication that a company uses to express itself. The style of the content, the tone of the message, type and size of font, terminology and use of language... every aspect of content is important!  Thick-rich content is as much in demand as brief, quirky "hook-lines". 

Sure, "public content", like advertisements and marketing material needs to be well thought out, but so does the content of your employee handbook, training material and other descriptive-informative material about your products and services. 

With advancements in digital communication taking place at lightning speed, we can get so hung-up on "how" we are communicating, that it can sometimes be at the expense of "how effectively" we are communicating! 

As a good-friend and fellow consultant advises her clients: "If you think having the best software is going to make-up for weak communication-skills, you're badly mistaken."

"Employee Handbooks"... have you ever wondered why employees don't read them?
 

See examples of Employee Handbooks

CORPORATE DESIGN: This network marketing start-up needed every visual design created from scratch. So the first "project" entailed logo development, seen here. 

This would appear on support material such as letterhead, handbooks, signage and other printed material. Click below to see how this impacted other material developed for the new company.

View "Support Material"

Return to Story behind the logo

Brochures, pamphlets, etc. are still important corporate

pieces in many companies' marketing arsenal.  

View examples of  "Brochures, Pamphlets, etc."

Other Services: Having been involved with enhancing corporate communication processes since 1980, I have developed some services that require me to be on location, at least for initiation. 

Though by-and-large most projects are done off-site (in my studio), I still offer (and value) some services that pu me on the clients' premises. I only offer them in a limited fashion, keeping travel days (and expenses) to a minimum.

So much can be done on-line... but the services described here require me to "be there" with you! 

"Other Services": Diagnostics B-E-L-R-O-S-A Process

"Other Services": Individual Assessments

"Other Services": Coaching/Mentoring

View the next section "Programs"